Customer intelligence SaaS pioneer secures growth funding
CloudOrigin is proud to have once again assisted MMC Ventures and their co-investors with Software as a Service and Operational Due Diligence in support of their additional growth round investment in iJento, a technology leader in digital and multichannel customer intelligence.
“Fantastic to advise on yet another ground-breaking UK firm in the MMC Ventures portfolio taking further steps to extend their global reach and accelerate innovation” commented Richard Hall, Chief Executive of CloudOrigin.
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple domains, devices and channels. iJento leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends Analytics and Google Analytics) and business intelligence investments and delivers a fast and ROI driven multichannel customer intelligence solution. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. The result is continuously improved customer engagement, marketing performance and business growth. iJento is an international company with offices in the UK, USA and Australia.
See website www.iJento.com
About MMC Ventures
Founded in 2000, MMC Ventures is an active investor and award-winning venture fund manager, focused on technology-enabled sectors where the UK is a world leader – particularly financial and business services, business software, digital media and e-commerce. With circa £100 million under management, MMC invests £10-15 million per annum in a combination of new investments and add-on capital for existing portfolio companies. MMC specialises in fast-growth early-stage businesses, partnering with entrepreneurs and impressive management teams to achieve substantial scale and profitability.
MMC’s existing portfolio includes: AlexandAlexa, Appear Here, Base79, Boticca.com, Breathing Buildings, Creativity Software, Gousto, iJento, Interactive Investor, Invenias, Knowledge Mill, LoveHomeSwap, Masabi, MBA & Company, Money Expert, Neoss, NewVoiceMedia, Reevoo, SafeGuard, Small World, Somo Global, The Practice, TotalMobile, Tyres on the Drive, Wedo, Wool and the Gang.
See website www.mmcventures.com